Tags advertising

Real-time bidding, a thriving ad targeting technique, is becoming a GDPR dilemma

by Jeff Stone • 3 months ago

U.S. advertisers spent an estimated $23.5 billion on the tactic last year, up from $6.4 billion in 2014.

Twitter says bug gave ad partner access to iOS users' location information

by Jeff Stone • 3 months ago

The company says it intended to remove location data from within advertisers' reach, even if it didn't.

How scammers made ad fraud a billion-dollar criminal industry

by Jeff Stone • 3 months ago

Online ad fraud has become so profitable that malware creators and botnet masters are developing new programs and theft techniques in order to keep making a profit.

Ukrainian national accused of spreading millions of malicious ads by posing as a CEO

by Jeff Stone • 4 months ago

A U.S. Department of Justice indictment does not specify how much money the conspiracy yielded.

How China used Western social media for a late-2018 charm offensive

by Jeff Stone • 6 months ago

Xinhua, People’s Daily and others sought to subtly manipulate public opinion in the U.S. by promoting flattering images of Chinese culture, including tourist destinations and panda bears.

Ad industry body issues first certificates for anti-malware best practices

by Shaun Waterman • 2 years ago

The digital advertising industry's cybersecurity assessment and information-sharing organization has issued its first set of anti-malware certifications, signing off on measures against cyberattacks taken by nine companies who touch as much as half of the digital advertising market.

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